EURO has once again boosted the innerwear fashion game by roping in KARTIK AARYAN, also known as the "chocolate boy" of Bollywood! The sensational hero is going to be "THE VOICE" of Euro Fashion Inners and its values. Euro envisages that Mr. Kartik will definitely incite the deep-rooted fashion and comfort that men long for so that they can live their lives to the fullest.

Wearing colorful innerwear is a great way to feel comfortable during Holi. By opting for bright & vibrant colors, people can truly embrace the joyous spirit of this festival. Let's see what Rupa Frontline Colors has to say about the different hues that we use during Holi...

Before we start off with the blog, Bumchums wishes you and your family a happy new year. We hope that you have followed our new year tips from our last blog and spent new year’s eve quite well. Well, we have another new year-related blog,

Why let the icy winter take the fun out of daily life? Stay warm this winter with the premium products from Rupa Comfort Store at Camac Street and the exquisite range from RUPA.

Why let the harsh winter ruin the fun of living? This winter, stay warm with Bumchums' high-end range of products! It is perfect for every member of the family and is offered in a wide range of vibrant colours, current designs, and sizes.

November is a month dedicated to children! If you are thinking of the reason behind dedicating an entire month to the little ones while others get a single day, it's simply because children are the epitome of beauty, and as we all know, innocence is rare these days. So yes, they deserve a whole month's special treat. We have mentioned a few ideas for this month that your kid can enjoy to the fullest:

Children are said to be the epitome of innocence and beauty! November is one such month in a year when we give special importance to every child. Here are a few activities that you can do with your kid during the month of Children’s day…

Adults and children both experience mood changes as a result of Color. The relationship between Color psychology and children's learning and behaviour has received extensive attention. The brain's neuropathways can be linked by Color.

Festivals have been our only escape from our monotonous lives! A festival is also an excuse to buy new attire for ourselves. For a good reason, Diwali is said to be the row of lights and victory of good over evil! The only question that leaves us in a quandary is "which colour should we wear during Diwali?" Here are a few unconventional colours that ....

Your heart starts to beat faster as the festival of lights gets near, and you can almost feel the celebrations. If you can remember back to your early Deepawali celebrations, we are sure that you would be able to recall participating in candle-making and card-making contests at school before gradually moving on to helping your parents prepare an abundance of delectable treats. Deepawali is a time of year when diyas light up the streets