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New & Blog

Post Date: 10-Mar-2023

EURO onboards Bollywood’s fav KARTIK AARYAN as its brand ambassador!

EURO has once again boosted the innerwear fashion game by roping in KARTIK AARYAN, also known as the "chocolate boy" of Bollywood! The sensational hero is going to be "THE VOICE" of Euro Fashion Inners and its values. Euro envisages that Mr. Kartik will definitely incite the deep-rooted fashion and comfort that men long for so that they can live th
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Post Date: 06-Mar-2023

Colors and Holi: How Colors enhances the Meaning of the Festival

Wearing colorful innerwear is a great way to feel comfortable during Holi. By opting for bright & vibrant colors, people can truly embrace the joyous spirit of this festival. Let's see what Rupa Frontline Colors has to say about the different hues that we use during Holi...
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Post Date: 07-Jan-2023

Make the most of this new year with Bumchums

Before we start off with the blog, Bumchums wishes you and your family a happy new year. We hope that you have followed our new year tips from our last blog and spent new year’s eve quite well. Well, we have another new year-related blog,
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Post Date: 16-Dec-2022

Rupa Comfort Store: The perfect winter wear destination!

Why let the icy winter take the fun out of daily life? Stay warm this winter with the premium products from Rupa Comfort Store at Camac Street and the exquisite range from RUPA.
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Post Date: 15-Dec-2022

It's time to chill in the warmth of Bumchums!

Why let the harsh winter ruin the fun of living? This winter, stay warm with Bumchums' high-end range of products! It is perfect for every member of the family and is offered in a wide range of vibrant colours, current designs, and sizes.
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Rupa Frontline New TVC 2022 - Yeh Style Ka Mamla Hai!


SOFTLINE Womenswear – Kiara Advani Now A #SoftlineGirl


Step Up Your Style Game With KARTIK and EURO #ChumbakHaiBhai